Masa Rotundă - România și Rusia în căutare de noi formate de cooperare
ADVERTORIAL:
BURSA 17.05.2018
mărește imaginea
     Desi expresia "optimizare SEO" poate fi numita pleonasm ( abrevierea "SEO", provenind de la Search Engine Optimization) in Romania, acest termen a devenit foarte cunoscut marketerilor si antreprenorilor.
     Fiind cea mai cautata expresie din domeniu, toate agentiile SEO vizeaza prezenta in Google pe aceasta cautare. Mai mult si concurenta in Google Adwords (anunturi platite la Google) este una dintre cele mai ridicate.
     Multi dintre antreprenori nefiind familiarizati cu aceste servicii, se intampla in majoritatea cazurilor sa ajunga "pe mana" unor agentii care ofera servicii de optimizare SEO, de slaba calitate. Acestia ajung sa-si piarda increderea in existenta unor astfel de servicii reale, care aduc rezultate, avand experiente nesatisfacatoare. Se vorbeste in piata de SEO, de o rata de rententie de 4 luni pentru un client. Ori orice business online are nevoie de optimizare SEO permanent. Acest aspect ne vorbeste despre calitatea serviciilor oferite, in general, in aceasta piata. Daca traiti cu senzatia ca acest lucru se petrece doar in Romania, va inselati. Fiind vorba de un serviciu speculativ, bazat pe experienta, cu o cerere foarte mare in piata, situatia se prezinta la fel si la nivel international.
     Ce este de facut? Cum alegem o agentie SEO care sa performeze si sa livreze rezultate?
     1. Pornind de la ideea ca optimizarea SEO presupune ridicarea site-urilor in top pe anumite expresii de cautare este bine sa cautam in Google expresiile relevante din domeniul SEO. In acest fel identificam agentii care, macar pentru ei, isi fac treaba bine. Trebuie sa facem diferenta intre anunturile platite (marcate cu "Ad" sau "Anunt platit" etc.), de obicei primele 3-4 rezultate din Google, si sa contactam agentiile aflate in topul "Organic" (listarea naturala Google).
     2. Trebuie sa avem o discutie ampla cu acestia, despre proiectul nostru, site-ul ce urmeaza a fi optimizat. Nu exista preturi exacte pentru un proiect SEO, fiecare proiect necesita un volum de munca diferit, in functie de situatia existenta a site-ului, de oferta comerciala a acestuia, de valoarea brandului si nu in ultimul rand de competitia online existenta pe acel domeniu de activitate. Numai in urma unei astfel de discutii, agentia de optimizare SEO, ne poate propune un buget.
     3. Rezultatele reale obtinute pe alte proiecte cu competitie similara site-ului nostru. Solicitati agentiei cu care va intalniti sa va arate rezultatele obtinute pe proiectele derulate in prezent. Nu luati in calcul expresii fara concurenta in online. Daca o agentie va arata ca ocupa primul loc in Google pe o expresie de tip "gogoserie Vaslui", nu exista o garantie ca vor putea sa va ridice pe primul loc pe o expresie de tip "haine de dama". Luati in considerare concurenta online pentru proiectele prezentate.
     4. Optimizarea SEO in 2018 presupune o integrare majora cu marketingul online. Foarte multi antreprenori interpreteaza termenul de "optimizare" ca un artificiu care se face in site. Si astazi sunt necesare cunostinte tehnice de SEO, insa cea mai mare parte a activitatii de SEO in prezent, o reprezinta comunicarea, marketingul, conceptul de business understanding. Aceasta comunicare trebuie sa aiba la baza elementele tehnice cum sunt ancorele folosite, landing page-urile si procentul acestora in numarul total de backlinkuri. Nu mai vorbim de densitatea de cuvinte cheie folosita sau de arhitectura de linkuri a site-ului.
     5. Atentie la experienta "specialistilor SEO" din agentia cu care colaborati. Pentru a gandi o strategie SEO in 2018, sunt necesare abilitati de intelegere a business-ului, a pietei in care activati, pentru a putea comunica foarte bine punctele forte pe care le aveti, in competitia cu altii. De asemenea sunt necesare notiuni de marketing clasic, pentru a putea comunica intr-un mod atractiv publicului tinta. Daca mai adaugam si o experienta in aceasta activitate de minim 3 ani, va veti gandi ca este foarte greu sa gasesti oamenii cu aceste calitati.
     Intr-adevar, date fiind cele enumerate mai sus, este dificil sa gasesti agentia potrivita, insa nu este imposibil. Cel mai important este sa nu "aruncam banii pe fereastra" si sa luam decizii in cunostinta de cauza. Speram ca acest articol sa va ajute in a identifica agentia de SEO care sa lucreze pentru voi si care sa livreze rezultatele asteptate. Serviciile SEO nu pot fi comparate dupa ofertele de pret iar acest lucru ar trebui inteles cat mai repede de toti marketerii. 
 
Aceeasi sectiune (Media Advertising)
Ediții precedente
Newsletter Facebook Twitter YouTube LinkedIn RSS
175 milioane metrii cubi de apă
Jurnal Bursier
22.10.2018
     * Rulaj de 39,86 milioane de lei
     Șapte dintre cei nouă indici ai Bursei de Valori București (BVB) au terminat ultima ședință de tranzacționare a săptămânii ușor în teritoriul pozitiv, în contextul...  click să citești tot articolul
22.10.2018
     Acțiunile tranzacționate la bursele din Europa au urmat un curs negativ vineri, din cauza rezultatelor financiare dezamăgitoare raportate de unele companii din sectorul auto și cel al...  click să citești tot articolul
19.10.2018
BVB
     * BET-NG, singurul indice în creștere
       * BET-NG, singurul indice în creștere
     
     Piața principală a Bursei de Valori București (BVB) a înregistrat, în ședința de tranzacționare de joi, deprecieri pentru opt dintre cei nouă indici,...  click să citești tot articolul
19.10.2018
BURSELE DIN LUME
     Bursele din Europa au crescut ieri, în baza rezultatelor financiare anunțate de companii.  click să citești tot articolul
18.10.2018
BVB
     * Rulaj de numai 37 milioane de lei, în condițiile lipsei transferurilor de tip "deal"
       Lichiditatea înregistrată în ședința de tranzacționare de la mijlocul săptămânii a Bursei de Valori București (BVB) a fost de 37,16 milioane de lei, sub valoarea înregistrată în ședința anterioară,...  click să citești tot articolul
18.10.2018
BURSELE DIN LUME
     Bursele europene s-au înscris pe un curs negativ în a doua parte a zilei de ieri, din cauza evoluțiilor din sectorul auto, generate de apariția informației conform căreia vânzările de mașini s-au...  click să citești tot articolul
Cotații Internaționale

Curs Valutar

Curs valabil din data de 19 octombrie 2018
1 Dolar australian...
1 Leva bulgărească...
1 Dolar canadian....
1 Franc elvețian...
1 Coroană cehă...
1 Coroană daneză...
1 Liră egipteană...
1 Euro...
1 Liră sterlină...
100 Forinți maghiari...
100 Yeni japonezi...
1 Leu moldovenesc...
1 Coroană norvegiană...
1 Zlot polonez...
1 Rublă rusească...
1 Coroană suedeză...
1 Liră turcească...
1 Dolar S.U.A...
1 Rand sud-african...
1 Real brazilian...
1 Renminbi chinezesc...
1 Rupie indiană...
100 Woni sud-coreeni...
1 Peso mexican...
1 Dolar neo-zeelandez...
1 Dinar sârbesc...
1 Hryvna ucraineană...
1 Dirham emirate arabe...
1 Kuna croată...
1 Bahtul thailandez...
1 Gram aur...
1 DST...
AUD
BGN
CAD
CHF
CZK
DKK
EGP
EUR
GBP
HUF
JPY
MDL
NOK
PLN
RUB
SEK
TRY
USD
ZAR
BRL
CNY
INR
KRW
MXN
NZD
RSD
UAH
AED
HRK
THB
XAU
XDR
2.9000
2.3862
3.1229
4.0936
0.1803
0.6256
0.2275
4.6669
5.3090
1.4425
3.6267
0.2387
0.4937
1.0844
0.0620
0.4512
0.7209
4.0761
0.2832
1.0953
0.5880
0.0555
0.3598
0.2131
2.6831
0.0394
0.1447
1.1097
0.6282
0.1249
160.9953
5.6653
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
..Lei
click aici pentru cursurile pieței valutare - istoric
English Section
15.10.2018
     Italian finance minister, Giovanni Tria, recently said that the yield of government bonds is not justified by the fundamental aspects of the budget and it is expecting a drop in them, in order for "the negative effects on the banking system to be avoided".  click here to read the entire article
12.10.2018
     * American president criticized the central bank for raising the interest rates
     * Bloomberg: The richest people in the world have lost 99 billion dollars following the drops in the stock market
     * Liviu Moldovan, financial analyst: "There is no real danger of us being faced with a stock market crash"
     
     The stock markets of the world saw major drops yesterday, especially those in Asia and Europe, following the Wednesday evolutions of the American markets. Yesterday, on the markets, panic came as a result of American president Donald Trump against the central bank (Federal Reserve - Fed), concerning the interest rate hikes.  click here to read the entire article
01.10.2018
REPORT FROM ROME
     Some people mistake direct democracy with "the popular democracy regime" of communism. No, it is called direct democracy, because the decision is not mediated by representatives.  click here to read the entire article
26.09.2018
THE ROMANIAN DEVELOPMENT CONFERENCE STRATEGY / LÁSZLÓ BORBÉLY, STATE ADVISOR:
     * "We should more seriously concern ourselves with the durable development concept"
     
     The National Strategy for Sustainable Development of Romania will be completed by October 1st, according to Laszlo Borbely, State Counselor, Head of the Department for Sustainable Development of the Government, who states:  click here to read the entire article
14.09.2018
MREPORT BY TRANSPARENCY INTERNATIONAL
     Globalization has also brought with it an unpleasant effect: cross-border corruption. According to the intermediate report Exporting Corruption for the year 2018, a document drawn up by the organization Transparency International, there is a practice among powerful foreign companies of bribing the public servants of another country when they want to enter the local market.  click here to read the entire article
07.09.2018
DEPUTY VIRGIL POPESCU, VICEPRESIDENT OF THE COMMISSION FOR INDUSTRIES AND SERVICES
     The offshore law will once again reach the Commission, in one or two weeks, according to Mr. Virgil Popescu, the vice-president of the Commission for Industries and Services, the Chamber of Deputies.  click here to read the entire article
05.09.2018
MRS. FIREA'S VERBAL BOMBS
     * "There have been attempts for the prefect to be made a scapegoat"
     * "The support from the government wasn't much to talk about, so if it were withdrawn, there wouldn't be much of a difference"
     Bucharest's General Mayor was heard on Tuesday as a witness by the prosecutors of the General Prosecutor's Office in the case concerning the events which happened on August 10th in Victoriei Square. Before going into the Prosecutors' Department building, Gabriela Firea said she stood by her statements made immediately after the meeting of the National Executive Committee of the PSD and said: "I always speak based on facts, not just in this particular case, but in other areas as well, including politics. I will be answering to the questions of the prosecutor who contacted me and told me I was supposed to be heard in the case which is now being investigated concerning the intervention of the gendarmes on August 10th".  click here to read the entire article
31.08.2018
     The particularly hot weather and the conditions of extreme draught in Europe have brought to light terrible warnings from the past.
     Associated Press recently wrote that in the riverbed of the Elba in the Czech Republic have resurfaced the giant stones known as "the hunger stones", which have indicated over time, the coming of hard times.
     "When you see me, weep", is written on one of these stones, which seems to be considered the best hydrological benchmark in Europe. The inscription is in German and dates back to 1616.
     A detailed analysis of the stone inscriptions was published by the Czech researchers in the "Climate of the Past" magazine in 2013 (author's note: "Droughts in the Czech Lands, 1090-2012 AD", April 2013).  click here to read the entire article
29.08.2018
     * Claudiu Cazacu, XTB România: "United States companies have posted results that even exceeded the analysts' expectations, which were already for 2-figure profit increases"
     * Liviu Moldovan, financial analyst: "Currently, investors have a «blind» faith in the stock markets, in general, and in that of the US, in particular"
     For the first time in the history of the American markets, Nasdaq has surpassed the psychological level of 8,000 points.
     In the August 27 session, the Standard & Poor's 500 (S&P 500) index also reached an all time high, ending the trading session at almost 2,897 points.  click here to read the entire article
27.08.2018
     The capital market was marked, last week, by a number of controversial statements tied to the listing of Digi Communications, starting from the statements made recently by Darius Vâlcov, state advisor on the team of the prime-minister, who wrote on his Facebook page that he has asked the Financial Oversight Authority (ASF) if it was true that the book value of the Digi shares was 1 leu and 8 bani, and pointed out that at the time of the IPO, the shares of Digi were listed at 40 lei and are currently priced at 28 lei (30% down) and keep going down.  click here to read the entire article
23.08.2018
     Angela Merkel inaugurated the highway in December 2005, less than a month after she became chancellor of Germany.
     The highway was built on the territory of the former East Germany, connects Lubeck and the Polish border, after the junction with A11, and goes through the electoral precinct of chancellor Merkel.  click here to read the entire article
20.08.2018
THE NATIONAL MINERAL RESOURCES AGENCY, IN A NOTIFICATION TO THE PRIME-MINISTER:
     The Romanian government has lost over 8 billion lei, between 2006-2018, following the failure to update the royalties paid by the oil and gas companies, says Gigi Dragomir, the president of the National Mineral Resources Agency (ANRM), in a report sent to the prime-minister.  click here to read the entire article
15.08.2018
      * (Interview with Radu Grațian Ghețea, President - CEO of CEC Bank)
     In banking there are many risks and that is why banks need to be flexible and have as diverse an exposure as possible, which take the market circumstances at the time into account, says Radu Grațian Ghețea, President and CEO of CEC Bank. He told us, in an interview: "We have to adapt to what is happening in the market and we need to do things in such a way that the economic activity and that of the bank both function properly. If we're going with the idea that we want to eliminate every risk, then we'll just stop doing anything. For instance, we have been and we are a bank which heavily funds agriculture, which also means animal husbandry. A few years ago, our exposure to the aviculture sector was rather significant, and when the avian flu came we had to cover some non-performing loans on that segment. Now that the avian flu is done, we are facing the swine flu. What should we do, stop lending?"
     Reporter: Lately, there have been opinions from some experts who are saying that there is a wave of non-performing loans of the ones taken out by the First Home Program. What is your comment on these statements?  click here to read the entire article
08.08.2018
     * (Interview with Laszlo Diosi, OTP Bank CEO)
     Reporter: How would you describe the banking market, at the present time?
     Laszlo Diosi: Even though there are plenty of challenges, there are also many opportunities for the Romanian banking system. The lessons of the financial-economic crisis have resulted in a better regulated framework, stable, transparent and predictable. The guiding line of the policies developed by the authorities that are qualified, but in particular by those with a regulatory and oversight role has been characterized by a balance between profitability and systemic safety.
     But there is no shortage of challenges. We are talking here about challenges which concern the digitalization of the banking system and the national and international legislation. The entire system needs to align with complex and sometimes confused regulations.
     Recorded by Emilia Olescu  click here to read the entire article
31.07.2018
     * (Interview with Dan Paul, the president of the Association of Brokers)
     The management of the Bucharest Stock Exchange (BVB) needs to find out from brokers whether Romania truly needs a derivatives market, says Dan Paul, the president of the Association of Brokers, who was kind enough to grant BURSA an interview.  click here to read the entire article
.