ADVERTORIAL:
BURSA 17.05.2018
mărește imaginea
     Desi expresia "optimizare SEO" poate fi numita pleonasm ( abrevierea "SEO", provenind de la Search Engine Optimization) in Romania, acest termen a devenit foarte cunoscut marketerilor si antreprenorilor.
     Fiind cea mai cautata expresie din domeniu, toate agentiile SEO vizeaza prezenta in Google pe aceasta cautare. Mai mult si concurenta in Google Adwords (anunturi platite la Google) este una dintre cele mai ridicate.
     Multi dintre antreprenori nefiind familiarizati cu aceste servicii, se intampla in majoritatea cazurilor sa ajunga "pe mana" unor agentii care ofera servicii de optimizare SEO, de slaba calitate. Acestia ajung sa-si piarda increderea in existenta unor astfel de servicii reale, care aduc rezultate, avand experiente nesatisfacatoare. Se vorbeste in piata de SEO, de o rata de rententie de 4 luni pentru un client. Ori orice business online are nevoie de optimizare SEO permanent. Acest aspect ne vorbeste despre calitatea serviciilor oferite, in general, in aceasta piata. Daca traiti cu senzatia ca acest lucru se petrece doar in Romania, va inselati. Fiind vorba de un serviciu speculativ, bazat pe experienta, cu o cerere foarte mare in piata, situatia se prezinta la fel si la nivel international.
     Ce este de facut? Cum alegem o agentie SEO care sa performeze si sa livreze rezultate?
     1. Pornind de la ideea ca optimizarea SEO presupune ridicarea site-urilor in top pe anumite expresii de cautare este bine sa cautam in Google expresiile relevante din domeniul SEO. In acest fel identificam agentii care, macar pentru ei, isi fac treaba bine. Trebuie sa facem diferenta intre anunturile platite (marcate cu "Ad" sau "Anunt platit" etc.), de obicei primele 3-4 rezultate din Google, si sa contactam agentiile aflate in topul "Organic" (listarea naturala Google).
     2. Trebuie sa avem o discutie ampla cu acestia, despre proiectul nostru, site-ul ce urmeaza a fi optimizat. Nu exista preturi exacte pentru un proiect SEO, fiecare proiect necesita un volum de munca diferit, in functie de situatia existenta a site-ului, de oferta comerciala a acestuia, de valoarea brandului si nu in ultimul rand de competitia online existenta pe acel domeniu de activitate. Numai in urma unei astfel de discutii, agentia de optimizare SEO, ne poate propune un buget.
     3. Rezultatele reale obtinute pe alte proiecte cu competitie similara site-ului nostru. Solicitati agentiei cu care va intalniti sa va arate rezultatele obtinute pe proiectele derulate in prezent. Nu luati in calcul expresii fara concurenta in online. Daca o agentie va arata ca ocupa primul loc in Google pe o expresie de tip "gogoserie Vaslui", nu exista o garantie ca vor putea sa va ridice pe primul loc pe o expresie de tip "haine de dama". Luati in considerare concurenta online pentru proiectele prezentate.
     4. Optimizarea SEO in 2018 presupune o integrare majora cu marketingul online. Foarte multi antreprenori interpreteaza termenul de "optimizare" ca un artificiu care se face in site. Si astazi sunt necesare cunostinte tehnice de SEO, insa cea mai mare parte a activitatii de SEO in prezent, o reprezinta comunicarea, marketingul, conceptul de business understanding. Aceasta comunicare trebuie sa aiba la baza elementele tehnice cum sunt ancorele folosite, landing page-urile si procentul acestora in numarul total de backlinkuri. Nu mai vorbim de densitatea de cuvinte cheie folosita sau de arhitectura de linkuri a site-ului.
     5. Atentie la experienta "specialistilor SEO" din agentia cu care colaborati. Pentru a gandi o strategie SEO in 2018, sunt necesare abilitati de intelegere a business-ului, a pietei in care activati, pentru a putea comunica foarte bine punctele forte pe care le aveti, in competitia cu altii. De asemenea sunt necesare notiuni de marketing clasic, pentru a putea comunica intr-un mod atractiv publicului tinta. Daca mai adaugam si o experienta in aceasta activitate de minim 3 ani, va veti gandi ca este foarte greu sa gasesti oamenii cu aceste calitati.
     Intr-adevar, date fiind cele enumerate mai sus, este dificil sa gasesti agentia potrivita, insa nu este imposibil. Cel mai important este sa nu "aruncam banii pe fereastra" si sa luam decizii in cunostinta de cauza. Speram ca acest articol sa va ajute in a identifica agentia de SEO care sa lucreze pentru voi si care sa livreze rezultatele asteptate. Serviciile SEO nu pot fi comparate dupa ofertele de pret iar acest lucru ar trebui inteles cat mai repede de toti marketerii. 
 
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Calendarul BURSA 2018
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Jurnal Bursier
13.08.2018
BVB
     * Circa 30% din rulaj dat de acțiunile Fondul Proprietatea
     * Picaj de peste 5% pentru titlurile Alro, după publicarea rezultatelor financiare pentru primul semestru
     
     Piața principală a...  click să citești tot articolul
13.08.2018
BURSELE DIN LUME
     Bursele din Europa au scăzut vineri, pe fondul temerilor legate de eventuala răspândire în afara granițelor a problemelor din Turcia, unde lira a scăzut masiv.  click să citești tot articolul
10.08.2018
BVB
     * Declin de 0,33% pentru BET
     
     Rulajul înregistrat în ședința de tranzacționare de ieri a Bursei de Valori București (BVB) a fost de 33,8 milioane de lei (7,29 milioane de euro), în...  click să citești tot articolul
10.08.2018
BURSELE DIN LUME
     Bursele din Europa se mențin pe un curs mixt, în condițiile în care investitorii sunt atenți la tensiunile comerciale globale și la rezultatele anunțate de companii.  click să citești tot articolul
09.08.2018
BVB
     * Opt dintre cei nouă indici ai bursei, în creștere
     
     Piața principală a Bursei de Valori București (BVB) a încheiat ședința de tranzacționare de la mijlocul săptămânii preponderent în teritoriul...  click să citești tot articolul
09.08.2018
BURSELE DIN LUME
     Bursele din Europa s-au înscris pe un curs mixt ieri, investitorii fiind atenți la rezultatele companiilor și la tensiunile comerciale dintre SUA și China.  click să citești tot articolul
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1.0519
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English Section
15.08.2018
      * (Interview with Radu Grațian Ghețea, President - CEO of CEC Bank)
     In banking there are many risks and that is why banks need to be flexible and have as diverse an exposure as possible, which take the market circumstances at the time into account, says Radu Grațian Ghețea, President and CEO of CEC Bank. He told us, in an interview: "We have to adapt to what is happening in the market and we need to do things in such a way that the economic activity and that of the bank both function properly. If we're going with the idea that we want to eliminate every risk, then we'll just stop doing anything. For instance, we have been and we are a bank which heavily funds agriculture, which also means animal husbandry. A few years ago, our exposure to the aviculture sector was rather significant, and when the avian flu came we had to cover some non-performing loans on that segment. Now that the avian flu is done, we are facing the swine flu. What should we do, stop lending?"
     Reporter: Lately, there have been opinions from some experts who are saying that there is a wave of non-performing loans of the ones taken out by the First Home Program. What is your comment on these statements?  click here to read the entire article
08.08.2018
     * (Interview with Laszlo Diosi, OTP Bank CEO)
     Reporter: How would you describe the banking market, at the present time?
     Laszlo Diosi: Even though there are plenty of challenges, there are also many opportunities for the Romanian banking system. The lessons of the financial-economic crisis have resulted in a better regulated framework, stable, transparent and predictable. The guiding line of the policies developed by the authorities that are qualified, but in particular by those with a regulatory and oversight role has been characterized by a balance between profitability and systemic safety.
     But there is no shortage of challenges. We are talking here about challenges which concern the digitalization of the banking system and the national and international legislation. The entire system needs to align with complex and sometimes confused regulations.
     Recorded by Emilia Olescu  click here to read the entire article
31.07.2018
     * (Interview with Dan Paul, the president of the Association of Brokers)
     The management of the Bucharest Stock Exchange (BVB) needs to find out from brokers whether Romania truly needs a derivatives market, says Dan Paul, the president of the Association of Brokers, who was kind enough to grant BURSA an interview.  click here to read the entire article
27.07.2018
THE DĂNCILĂ GOVERNMENT AFTER SIX MONTHS
     Now we know why prime-minister Dăncilă was in a hurry to announce the activity report for the first six months at the helm of the Romanian government: the nice tale of the hike of pensions and salaries wasn't supposed to be overshadowed by the evolution of budget expenses, whose increase has led the deficit of the consolidated general budget to 1.61% of the GDP, from 0.88% after the first five months of the year.  click here to read the entire article
23.07.2018
BECAUSE AN AGREEMENT ON THE PRICE COULDN'T BE REACHED,
     The public offer started by Vimetco and Conef for a stake of at most 53.77% of the shares of Alro Slatina (Alro) has been unsuccessful, as the issuer announced that due to the unfavorable market conditions, the shareholders, company and underwriters couldn't agree on a price for the volume of 383.79 million shares put up for sale.  click here to read the entire article
23.07.2018
ECONOMIC ANALYST AURELIAN DOCHIA PREDICTS:
     * According to Eurostat, Romania has the biggest governmental deficit in the EU
     The hike of some taxes, in the near future, is unavoidable, according to economic analyst Aurelian Dochia.
     His statement comes as, in the first quarter, the government's deficit has seen an increase over the last quarter of 2017, according to data by the European Statistics Office (Eurostat).  click here to read the entire article
13.07.2018
Russia World Cup
     The final tournament of the World Football Cup will end with a gala representation, the duel between Croatia and France. France, the with the most expensive players in the tournament, has met the expectations, Croatia is the biggest surprise the of the competition.  click here to read the entire article
09.07.2018
FOOTBALL AND MONEY
     Cristiano Ronaldo (33 years old) had several hits over the last few days, even though in the final tournament of the World Championship he failed to exceed expectations, as Portugal was eliminated in the round of eight.  click here to read the entire article
05.07.2018
     The world is intensely preparing for a water crisis, the most important resource for human life. The signs, on a continental and global level, that there is a water problem are increasingly clear.  click here to read the entire article
02.07.2018
     The Bursa Construcțiilor magazine, published by the BURSA press group, has taken the first step in the third decade of existence and has awarded, in this year's Gala, no fewer than 20 awards of excellence, to some of the most important associations in the sector, as well as to companies that have stood out through their activity.  click here to read the entire article
27.06.2018
A VOTE FOR AN UNFORGETTABLE SUMMER
     In the plenum joint meeting of the Chamber of Deputies and the Senate, which will be held today starting at 14:00, will be debated and put up for vote the vote of no-confidence against the government submitted by 152 members of the opposition.
     The document which incriminates the failures of the Dăncilă government has been read in the Parliament on Monday, June 25th.  click here to read the entire article
25.06.2018
     Even without the court ruling rendered in first instance by the High Court of Cassation and Justice in the lawsuit of the fictitious hiring at the Child Protection Department of Teleorman the focus on getting all the institutional levers under the - informal, but all the more important - authority of Liviu Dragnea. But, after his conviction on June 21, this trend will speed up. But only through this kind of concentration of power can the president of the Chamber of Deputies hope to change not only the balance of power - which is already favorable to him, even though nothing is final in politics -, but the legislation based on which he has been sentenced, so that he gets exonerated of any legal responsibility. Or, when the powers of the state are concentrated in the hands of one man, democracy, even though it may be only a façade, moves aside to be replaced by autocracy. And in Romania, the temptation of autocracy, hidden under the veil of illiberalism, is more powerful than it has ever been, after the fall of communism. Could this be just an accident owed to the meteoric apparition of Liviu Dragnea?  click here to read the entire article
19.06.2018
     The Romanian Constitution:
     Art. 80 - The role of the president
     (1) The Romanian president represents the Romanian government and is the guarantor of national independence, unity and territorial integrity.
     (2) The Romanian president must watch for the compliance with the Constitution and the good functioning of the public authorities. For that purpose, the president serves as a mediating entity between the powers of the state, as well as between the state and society.  click here to read the entire article
12.06.2018
     The reunion scheduled today between Donald Trump and Kim Jong-un is taking place in Singapore due to the relative neutrality and the security this city-state provides. Singapore is one of the few countries that still hosts a North-Korean embassy, and many of the deals of the Kim regime were conducted here, according to the foreign press.  click here to read the entire article
05.06.2018
     "It is a good thing that the public doesn't understand the functioning of our banking and monetary system, because otherwise I think there would be a revolution in the streets by dawn".
     HENRY FORD, founder of the American automotive industry

     Fed up with subsidizing the commercial banks with their own money, the Swiss, mobilized through the "Sovereign Money" initiative, have proposed the organization of a Referendum which will be held on Sunday, June 10th 2018 - is a historical referendum, revolutionary for the banking industry, of international resonance -, by which the initiators want to amend the Constitution, which would impose to the commercial banks to grant loans only within the limits of the bank's money, forbidding them to issue scrip money and ensuring the monopoly of the Confederation (of the Swiss state) on issuance of money free of debt.  click here to read the entire article
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