EnglishVodafone Romania will select their media agency by the end of next week following a pitch attended by four agencies of which Universal McCann and OMD Media Direction made it to the final phase. Unofficial estimates value Vodafone Romania"s media budget at over 15 million EUR. Besides the finalists, the pitch was also attended by Saatchi & Saatchi and Scala JWT. Internationally, OMD has the Vodafone media account at the moment. Vodafone representatives were unavailable for comment.
Universal McCann, OMD Media Direction In The Final Phase For Vodafone"s Media Budget
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Ziarul BURSA #English Section / 26 februarie 2007
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