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The New York Times (NYT) has announced the signing of an agreement with the technology giant Amazon, through which it allows the use of its journalistic content to train generative artificial intelligence models, including for their integration into the Alexa+ voice assistant. The announcement comes amid an ongoing lawsuit with OpenAI and Microsoft, accused of using NYT articles without permission to train their own AI models.
• A radical change of position
Until now, The New York Times has been one of the strongest voices in global media opposing the unauthorized use of editorial content to train artificial intelligence. With this new partnership, the NYT is making a strategic pivot, joining a wave of publications that have opted for collaboration instead of confrontation.
• Expanded access to the Alexa+ ecosystem
The deal opens important doors for the NYT, which will be able to integrate its content into the Amazon universe - in particular into Alexa+, the AI-powered voice assistant. This step is considered crucial at a time when consumers are increasingly accustomed to accessing information through voice commands or interactions with generative models.
• Media content - fuel for artificial intelligence
Journalistic publications are a valuable source of structured and verified information, essential for training AI systems responsibly. Along with the NYT, other major media institutions, such as News Corp (which owns the Wall Street Journal), Le Monde, The Washington Post, Axel Springer (Politico, Bild, Die Welt) and the Associated Press have entered into similar partnerships with major players in the field of AI, such as OpenAI, Google or Mistral.
• Stock market impact and market reaction
Immediately after the announcement, shares of The New York Times rose 1.85%, approaching the all-time high reached in early December. The development shows that investors perceive the agreement with Amazon as a smart strategic move, with long-term economic potential. In parallel, the NYT continues its legal action against OpenAI and Microsoft. In this lawsuit, the daily is challenging the invocation of the concept of "fair use”, arguing that training AI models on its articles violates intellectual property rights. The outcome of this procedure could influence the relationship between the press and Big Tech globally. The NYT-Amazon agreement marks a defining stage in the relationship between the press and technology. As generative artificial intelligence becomes more widespread, the way news is produced, distributed and consumed will continue to transform. The choice between collaboration and opposition becomes, for journalists, a decision of survival and adaptation.
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