Greek tourism hits all-time high in 2025

Greece continues to be one of the most attractive tourist destinations in the world. Official data shows that July 2025 was the best month in the history of Greek tourism, both in terms of number of visitors and level of income generated.

• Constant increase in foreign arrivals

In the period January-July 2025, foreign visitor arrivals increased by 2.6% compared to last year, reports To Vima and Kathimerini. The flow of tourists did not decrease in August either, when air traffic at Greek airports confirmed the same upward trend.

• Revenues up by over 12%

According to data from the Central Bank of Greece (BoG), in the first seven months of the year, tourism revenues increased by 12.5%, reaching 12.182 billion euros. The growth in revenues is much faster than that in arrivals, which shows that tourists are spending more on services, accommodation, gastronomy and cultural experiences.

• Impact on the national economy

The success of tourism has a direct effect on Greece's macroeconomic stability. The country's current account deficit has decreased to 6.7 billion euros, compared to the same period last year, thanks to the combination of high tourism revenues and increased exports.

• Tourism, the "engine" of Greek GDP

Tourism represents over a quarter of Greece's GDP and is the main source of income for almost two million people. It is by far the most important sector of the Greek economy, surpassing many of its traditional industries in relevance.

In 2024, total tourism revenues were 21.7 billion euros, up from 20.6 billion euros in 2023, confirming the trend of consolidation of this sector.

• Greece, preferred for diversity and safety

Tourism specialists explain the success by the combination of the diversity of landscapes, the unique cultural and historical heritage, the local hospitality and the safety perceived by visitors. In addition, Greece has invested in airport and maritime infrastructure, which has allowed a better flow of passengers in the peak season.

• Optimistic outlook for the rest of the year

Analysts estimate that Greece could exceed the 22 billion euro threshold in tourism in 2025 as well, if the upward trend continues in the autumn and winter months. More and more tourists are choosing Greek destinations outside the summer season, thanks to city break offers, cultural and gastronomic tourism, but also the extension of the season on the islands.

Tourism remains for Greece not only a source of income, but also a factor of economic and social stability. The 2025 performance confirms the central role of this sector and places the country in a position of regional leadership in the hospitality industry.